NEW BALANCE ML1978BK
$178.15 Outside EU: $147.23
The New Balance ML1978BK – Re-designed model of the 990 – Handmade in the US – Vibram Sole – Suede uppers – Limited Quantities. Shop New Balance here.
The New Balance ML1978BK is a newly designed sneaker from New Balance and draws inspiration from the rich history of the brand.
In 1978 New Balance started working on what became the most iconic, most innovative and technical sneaker silhouettes: the 990. It took four years to put the 990 on the market and was directly one of the most popular running shoes from New Balance.
The ML1978BK is a new and re-invented version of the 990 featuring the same concept but build with the most modern techniques. Only first-grade materials are used for this shoe, shaped in smooth lines from suède and leather. The ML1978BK is made by hand in the US, the sole is made in the UK.
The ML1978BK comes with a full suède upper with perforated details, N logo on both sides with reflective details and a deconstructed leather heel insert.
The ML1978BK features a custom-made Vibram® outer sole which is lightweight and durable shaped from one solid piece of Vibram® rubber.
Details of the New Balance ML1978BK:
-Custom made solid Vibram® sole
-Sole: Made by hand in UK (New Balance Brighton factory)
-Leather tongue and heel insert
-This shoe is handmade Made In US (limited run, all shoes with this feature will be made within the United States)
New Balance is founded in 1906 by William J. Riley a Brit who emigrated to the US. In the early year Riley focussed on manufacturing arch supports and other related accessories to improve the fit of shoes in the Boston (US) area.
One of his first designs was the flexible arch support; with a “three support point” to create a better balance and comfort while walking. The story goes that this first design and the name “New Balance” has been inspired on the foot of a chicken; Riley observed his chicken in his back yard and used the chicken’s foot to demonstrate the three-pronged chicken foot resulted in perfect balance.
Nowadays New Balance is one of the world biggest sneaker and sportswear brands on earth. Cool thing is that it’s still privately owned. New Balance is the only sneaker brand that still produces a few key models in the United States and the United Kingdom. These Made in US/Made in UK models are made fully by hand in their factories with materials that are sourced in the same country. Resulting in one of the highest standards and quality sneakers available.
Fits true to size. Sizes in EU / US.