French brand APC is praised by jeans lovers all over the world for their amazing denim.
Although the APC Jeans do not have any branded logo, stitching or whatsoever they stand out and are recognizable by every denim head. APC owner Jean Touitou – who started the brand in 1987 – devotes it to the cut and the quality of the fabric, which nobody can compete with.
Every pair of APC Jeans is made from 100% Japanese fabric. The fabric is designed in collaboration with a Japanese fabric designer also called a “Denim Samurai” who designed the denim fabric together with Jean Touitou. Together they created a special recipe that has been introduced in the late 1980’s exclusively for APC. Touitou tells there is a secret behind the fabric that only he and the Japanese denim designer know of.
The APC Jeans nowadays do not differ much from the ones back in the 80’s, since the fabric has always been the same. APC has been introducing new fabrics and fits not too long ago such as stretch jeans, black jeans and stone washed jeans. The core 100% cotton Japanese raw jeans collection has stayed the same now over 30 years.
Our collection consists of a wide variety of APC Jeans with the main focus on the popular Petit Standard and the Petit New Standard models. From September 2017 our collection will also include jeans for women.
APC Petit Standard:
Straight and slim: The Petit Standard is known for the straight – throughout – fit. It features a straight low-rise, classic five pockets and a button fly closure.
APC Petit New Standard:
Tapered and slim: The Petit New Standard is known for the amazing fit with a classic New Standard cut at the top (tight legs) and Petit Standard tapered leg, its considered as one of the best fits.